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Gender stereotype ad ban prompts stereotypical response from public

ASA Banned Mondelez Philadelphia Ad
Photo credit: Mondelez UK

News that two TV adverts have been banned under new UK gender stereotyping laws have prompted stereotypical responses from all sides.

Acting on complaints from 128 people, The Advertising Standards Authority ( ASA ) axed the ads, reinforcing the fears of some that political correctness is now suffering from an acute and debilitating mental condition - as we now have to say.

The first ad shocked complainants by depicting men as hapless fathers who misplace their children while enjoying lunch.

Viewers were concerned that as David Cameron once left his own child in a pub following lunch, the 30-second clip may encourage other new dads to call ill-conceived referenda

Guardian-reading Labour Party activist, Tristan Goa Moonchild, took time out from building safe-space-yurts for trustafarians suffering from Brexit anxiety to congratulate the ASA.

“I think it’s really right on of the ASA to tackle this unfair and biased stereotypical depiction of men as second class parents,” Tristan told members of his vegan collective. 


“Men can raise children just as well as our female comrades, I for one have already started using a breast pump so that I’ll be ready to share in the joy of breastfeeding with my future life partner.” 

A second commercial, suppressed by the ASA, shows a woman relaxing in the park with a pram while male actors pretend to have manly adventures and drive cars. 

Retired Colonel George Fishlove-Smyth of Royal Tunbridge Wells expressed his outrage at the ASA’s “Stalinist tendency” in a letter to the Telegraph.

“Dear Sir, The actions of the ASA are another example of political correctness gone stark raving mad I tell you,” he wrote.

“A woman looking after a child while her husband climbs a mountain or claims a small African country for King and Empire is the most natural thing in the world, and we should see more of it on television, not less.” 

Mondelez and VW, the companies behind the two ads, have no doubt thanked the ASA for all the free publicity. 


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