Nigel Farage is asking the public to show support for Brexit by pouring a cold, creamy milkshake over themselves.
Mr Farage was viciously assaulted with a milkshake shortly after a speech in Newcastle on Monday afternoon.
While the flavour of the beverage has not been released, the Brexit Party leader has been quick to turn a small dry cleaning bill into a massive media coup.
Mr Farage is calling for party members to show their support for Brexit by posting videos of themselves being doused with milkshakes on social media.
Reminiscent of the 2014 ALS Ice Bucket Challenge, the Brexit Party hopes, what has been dubbed as The Milkshake Challenge, will raise awareness of Brexit ahead of the European Parliamentary Elections.
Launching the campaign live on the BBC, Brexit Party spokesmen John Fishlove said that there was not enough coverage of Brexit and that the Brexit Party hoped the campaign would go some way toward making the public more aware of Brexit and the issues surrounding Brexit.
Discussing the recent horrific attack on Mr Farage, Mr Fishlove explained.
“It is outrageous that a man like Nigel can be treated this way after all he has done for this country.
“All we are asking is that if you support Nigel and Brexit that you show that support.
“Together, we will show our enemies, that like Sir Winston Churchill, we will stand firm and will not flinch when a pint of melted ice cream, milk and cocoa solids is hurled towards us.
“If you support Brexit, I beg you, go home now and film yourself being drenched by a thick, creamy, vanilla flavoured drink.”
The campaign has had a strong start with #MilkshakeChallenge trending on Twitter throughout the morning as loyal Brexiteers post their videos.